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Psychological Safety · Twitter JAPAC

Twitter JAPAC

From global awareness to local behaviour change.

Strengthening speak-up culture, leadership alignment and everyday behavioural capability.

Client Goals

The mandate

Twitter had strong commitment to Inclusion & Diversity, but leadership identified a gap between high awareness of psychological safety concepts and inconsistent translation into everyday behaviours across regional teams.

  • Build shared global understanding of psychological safety
  • Align leaders on its role in performance, innovation and inclusion
  • Translate awareness into practical behavioural capability
  • Address cultural nuances across JAPAC and Australia

What We Did

Our approach

Global Engagement: #UntilWeAllBelong Summit Fireside

  • Fully scripted executive dialogue with VP, Twitter JAPAC
  • Blended research, leadership reflection and practical insight
  • Culturally calibrated for the JAPAC context

Australia Capability Session

  • Practical, behaviour-focused and locally contextualised
  • Pre-submitted anonymous questions to increase psychological safety
  • Real-world team scenarios with leadership endorsement

Behavioural Application

  • Speaking up with ideas, concerns and mistakes
  • Challenging constructively across hierarchy
  • Inclusive team practices and feedback culture

The Outcome

What changed

Shift from conceptual understanding to applied, everyday behaviours.

  • Stronger speak-up culture across regional teams
  • Leadership alignment on psychological safety as performance lever
  • Practical behaviour change beyond awareness
  • Cultural nuance respected across JAPAC and Australia

Key Impact Areas

Where it landed

Global Alignment

Shared language across regions.

Local Behaviour Change

Application in Australian team context.

Cultural Calibration

JAPAC norms respected in design.

Leadership Modelling

Senior leaders visibly endorsing speak-up.

Services Delivered

What we provided

  • Global Leadership Alignment Fireside
  • Local Team Capability Activation
  • Speak-Up Culture Build
  • Everyday Behaviour Change

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