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Diversity Strategy · Xaxis

Xaxis

Developing a Global Diversity & Inclusion Strategy Across 40+ Markets.

Building a globally consistent, locally relevant approach to inclusion at Xaxis.

Client Goals

The mandate

Xaxis, the global programmatic media and advertising company within GroupM and WPP, engaged Culture Plus to develop its first Global Diversity & Inclusion Strategy. The organisation operated across more than 40 markets and employed over 1,100 people spanning North America, Europe, the Middle East & Africa, Asia Pacific and Latin America. Leadership recognised that while local markets had begun implementing diversity and inclusion initiatives, approaches varied significantly across regions, resulting in differing levels of maturity, capability and consistency.

  • ●Attract and retain top talent
  • ●Strengthen collaboration across regions and functions
  • ●Drive innovation and creativity
  • ●Enhance client outcomes
  • ●Build leadership capability
  • ●Create a consistent employee experience globally

Leadership sought a strategy that would move beyond isolated local initiatives and establish a clear global framework while remaining flexible enough to reflect local cultural realities and business needs.

What We Did

Our approach

1. Global Diversity & Inclusion Diagnostic

  • ●Analysis of existing diversity and inclusion initiatives
  • ●Assessment of organisational systems and practices
  • ●Review of leadership capability and accountability
  • ●Evaluation of employee lifecycle processes
  • ●Benchmarking against global diversity and inclusion good practice
  • ●Identification of organisational strengths, risks and opportunities

2. Global Stakeholder Engagement

  • ●Experiences of inclusion and belonging
  • ●Leadership commitment and visibility
  • ●Barriers to participation and progression
  • ●Regional cultural considerations
  • ●Opportunities to strengthen collaboration and inclusion
  • ●Perceptions of organisational culture

3. Executive Alignment & Strategic Prioritisation

  • ●Aligning DEI priorities to business objectives
  • ●Identifying strategic risks and opportunities
  • ●Building leadership ownership
  • ●Defining accountability expectations
  • ●Establishing priorities for investment and action

4. Development of a Global Diversity & Inclusion Strategy

  • ●A global vision and business case for diversity and inclusion
  • ●Strategic priorities aligned to organisational goals
  • ●Leadership accountability mechanisms
  • ●Governance and oversight structures
  • ●Employee engagement and participation frameworks
  • ●Recommendations for inclusive talent practices
  • ●Measurement and reporting mechanisms
  • ●Global implementation recommendations

5. Inclusive Leadership Development for the Global Executive Team

  • ●Inclusive leadership capability
  • ●Conscious and unconscious bias
  • ●Leading diverse global teams
  • ●Inclusive decision-making
  • ●Psychological safety and belonging
  • ●Leadership accountability for inclusion outcomes

6. Global Implementation Roadmap

  • ●Strategic priorities
  • ●Sequenced actions
  • ●Ownership and accountability
  • ●Short-, medium- and longer-term initiatives
  • ●Success measures and indicators
  • ●Recommendations for regional implementation

The Outcome

What changed

Xaxis gained a globally aligned, evidence-based Diversity & Inclusion Strategy supported by leadership capability development and a practical implementation framework.

Global Strategic Alignment

  • ●The organisation established a shared vision and direction for diversity and inclusion across more than 40 markets
  • ●Greater consistency in approach while recognising local cultural and operational realities

Stronger Leadership Capability

  • ●The global executive leadership team developed greater confidence and capability to lead diverse teams
  • ●Foster inclusion and belonging
  • ●Challenge bias in decision-making
  • ●Model inclusive behaviours
  • ●Drive accountability for cultural change

Improved Governance & Accountability

  • ●Clear leadership ownership
  • ●Governance structures for oversight
  • ●Defined implementation responsibilities
  • ●Metrics to support progress monitoring

Practical Global Framework

  • ●A roadmap that translated strategic ambitions into practical actions
  • ●Regional leaders and local markets could confidently move into implementation

Foundation for Sustainable Cultural Change

  • ●Diversity and inclusion positioned as a strategic business capability supporting talent attraction and retention
  • ●Employee engagement
  • ●Innovation and creativity
  • ●Collaboration across geographies
  • ●Leadership effectiveness
  • ●Organisational performance

Key Impact Areas

Where it landed

Global Reach

Strategy developed for a workforce spanning 40+ markets across North America, EMEA, APAC and Latin America.

Executive Leadership Capability

Inclusive leadership training delivered to the global executive team.

Strategic Alignment

Shared DEI vision established across regions and functions.

Governance & Accountability

Clear ownership and implementation structures developed.

Evidence-Based Decision Making

Priorities informed by stakeholder engagement and organisational diagnostics.

Global-Local Balance

Consistent framework designed to accommodate local cultural realities.

Implementation Readiness

Practical roadmap supporting sustainable execution.

Services Delivered

What we provided

  • ✓Global Diversity & Inclusion Diagnostic
  • ✓Stakeholder Consultation & Engagement
  • ✓Diversity & Inclusion Benchmarking
  • ✓Global DEI Strategy Development
  • ✓Executive Strategy Workshops
  • ✓Governance & Accountability Framework Design
  • ✓Inclusive Leadership Development
  • ✓Global Executive Team Facilitation
  • ✓Implementation Roadmap Development
  • ✓Measurement & Evaluation Framework

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Building an inclusive culture across multiple countries, cultures and business environments requires more than a policy or statement of intent. It requires a clear strategy, visible leadership commitment and practical actions that can be embedded across the organisation. If your organisation is looking to develop a global diversity and inclusion strategy that drives meaningful and measurable change across regions, cultures and markets:

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